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August 16, 2007

Herman the New Bud Man Would Make Sense
By Dennis Michelsen
Silly Season continues to get sillier as Furniture Row Racing discards Kenny Wallace to try different drivers. What an idiotic move this is since no one…I repeat no one…gives a car a better drive than Kenny Wallace! For years he piloted under funded cars often getting better results than anyone else before or after him did. So with Silly Season going full throttle out of control I toss one more idea into the mix. Herman would make the perfect Bud Man!

Big Shoes to Fill
Anyone stepping into the Budweiser car next season is doomed to fail in the eyes of the fans. Just as Richard Petty will always be the STP MAN, Junior was the Bud Man! But there is one driver capable of having the fan appeal to represent the Budweiser brand and get more attention to their product than anyone else. That man is Kenny Wallace! Kasey Kahne or Greg Biffle might get them better results on the track, but Kenny's legions of fans are some of the most loyal in the sport. Get that trademark Kenny Wallace laugh and personality involved in the commercials and you will move lots of beer!

Kenny the St. Louis Guy
It's been many years since Kenny spent every day in the St. Louis area but he is still one of their own to this day. Herman sports the St. Louis Cardinals on his dirt-modified car that he is driving on his off days. Just imagine how great a spokesperson he would be for the Budweiser brand down at the grassroots of the sport. Come on Budweiser…step up to the plate and sponsor Kenny Wallace in a Dale Earnhardt Incorporated car next season! Herman should be the new Bud Man!

Intangibles Galore
Just think of the additional television time that you get every week by sponsoring Kenny Wallace in a racecar. His Sunday morning routine on NASCAR Raceday gives any sponsor a lot of bang for their buck! Kenny Wallace sporting that Budweiser shirt on national television for two hours every week will be a hit with the fans. Add to that all the many television and radio appearances that the Herminator makes and you have a winning combination.

Oh Yes He Can Drive
Throw out the recent records when he has driven for lousy teams folks, this guy can flat out drive! Look at the records…eight times he finished in the top ten of the Busch series standings including a career best second place in 1991. He won as recent as 2001 in a car that was not as well funded as his competitors. Six top fives, twenty-seven top tens, and three poles in Cup competition is not a bad resume when you consider he rarely drove for a quality team. When he punch hit for the injured Steve Park at DEI he got results that are far better than those of Paul Menard this season!

OK so this is all a bunch of malarkey because at age forty-three Kenny Wallace is over the hill to most sponsors. But passion and performance should trump age any time! This guy can still drive the wheels off of a car and then wow the sponsor with his personality too. Add it all up and Kenny Wallace is the only logical choice to carry those Budweiser colors in 2008 and beyond!

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